#MyNorth goes retail! The new #MyNorth clothing by Sport Chek, launched this week in partnership with the Toronto Raptors and adidas.

The clothing line is an extension of Sport Chek’s successful marketing campaign, #MyNorth, which continues to capture Toronto’s excitement and enthusiasm for basketball since its launch in October 2014.

The custom-designed t-shirts and hoodies feature illustrations of the stories, people and landmarks unique to the nine #MyNorth neighbourhoods at the heart of GTA basketball culture – Brampton, Markham, Vaughan, North York, Etobicoke, Mississauga, York, Scarborough and Toronto.

The adidas collection is now available for purchase in-store and online, just in time for the Raptors’ 2015 playoff run.

What is unique about #MyNorth clothing?

The custom-designed t-shirts and hoodies feature illustrations of the stories, people and landmarks unique to the nine #MyNorth neighbourhoods at the heart of GTA basketball culture — Brampton, Markham, Vaughan, North York, Etobicoke, Mississauga, York, Scarborough and Toronto. From the local heroes to the first-time ball players, basketball fans will be able to represent their neighbourhood and wear their gear with pride.

Where do you buy #MyNorth apparel?

All designs will be available exclusively at Sport Chek stores in the GTA and on sportchek.ca.

What is #MyNorth?

This #MyNorth campaign ignites passion and dedication by telling genuine, real stories of Toronto’s basketball culture. Building off the success of ‘We the North,’ #MyNorth aims to unite nine of Toronto’s neighbourhoods by spotlighting and sharing authentic stories and court culture under one banner.

 Where does the #MyNorth content come from?

The #MyNorth campaign is a grassroots platform for Sport Chek to celebrate the deep-rooted basketball scene in the GTA in a very authentic way. In order to tell the real stories of basketball, Sport Chek put fans and the community in control of driving the campaign through user generated content and crowdsourcing.

Where do you find more information about #MyNorth?

Visit live.Sportchek.ca to watch grassroots basketball stories created by people in the GTA.